Advertise on the Norwegian Defense Association’s Website

Reach out to the people who shape Norway’s defense

The website for the Norwegian Defense Association (founded in 1886) is a trusted source of analysis, commentary and debate on Norwegian and international security and defense policies. Our content is widely read by decision-makers and influencers across government, armed forces, defense industry and public administration.

Download a brochure about advertising on the Norwegian Defense Association’s website here

Advertising on our platform gives direct visibility to a highly relevant and influential audience: the people involved in planning, procurement and strategic decisions regarding the future of the Norwegian Armed Forces.

A Key Audience for the Defense Sector

Norway is entering a period of historic investment in defense. In the coming years, the country will spend around 3.5 percent of GDP on defense, with an additional 1.5 percent directed towards defense-related investments and capabilities. This will drive major procurement programs, technological development and long-term capability building.

Our readers include:

• Decision-makers in government and civil service
• Officers and leaders within the Norwegian Armed Forces
• Defense planners and procurement professionals
• Experts in security and defense policy
• Members of Parliament and political advisers
• Industry leaders involved in defense and Security

For companies and organizations operating in defense, security, technology and related sectors, our website provides a direct channel to the Norwegian defense policy community.

Independent and Politically Neutral

The Norwegian Defense Association is independent and politically neutral. Our mission is to strengthen understanding of defense and security policy and to contribute to a strong Norwegian Total Defense.

Through an extensive national network of local associations and a large digital readership, we provide credible information, analysis and debate on defense and security issues.

Advertising Opportunities

We offer a range of digital advertising opportunities, including banner placements and campaign packages tailored to your needs.

Pricing depends on placement and the number of impressions.

If you are interested in advertising opportunities, please contact us for further information.

Advertising Formats

Top Banner – Front Page

The Top Banner is placed at the top of the front page of www.forsvarsforeningen.no, which is the main entry point to the website.

The front page presents the most recent articles as well as selected content from the magazine Norges Forsvar and other relevant sources. This is the most visible advertising position on the website.

Width: 600 pixels
Height: 80 pixels

Banner – Front Page

Front page banners are placed in the right or left text column, by agreement.

This position provides strong visibility for visitors browsing the front page to explore new articles and analyses.

Width: 466 pixels
Height: 260 pixels

Far right side – Front Page (small)

Narrow advertisement on the far right of the front page.

Width: 210 pixels
Height: Optional, up to 260

Article Page Banner – Premium Placement

This is a rotating advertisement placed on article pages, where advertisers may reserve:

• 25% of impressions
• 50% of impressions
• 75% of impressions
• 100% of impressions

A key advantage of advertising on article pages is that all articles published on the website are also distributed directly to our subscribers, who have actively chosen to receive content from the Norwegian Defense Association.

This provides advertisers with direct exposure to an exclusive audience of decision-makers and policy professionals.

Width: 815 pixels
Height: 150 pixels

Article Page Banner – Prominent Placement

This is also a rotating advertisement on article pages, with slightly lower exposure than the premium option above, but reaching the same specialised audience.

The placement provides strong visibility in connection with articles and analyses read by key actors within Norwegian defense and security policy.

Width: 815 pixels
Height: 150 pixels

A Highly Targeted Audience

The Norwegian Defense Association’s digital platforms are not aimed at a broad mass audience. Instead, the website serves a specialised readership with a strong interest in defense and security policy.

For advertisers this means:

• precise targeting
• high relevance
• exposure to individuals who participate in or influence defense-related decision-making processes

Expertise and Insight

The Norwegian Defense Association has extensive experience analysing developments in Norwegian defense and security policy, including defense procurement processes.

The association’s staff and elected representatives have backgrounds from senior positions in the Armed Forces, public administration and Norwegian society more broadly. This contributes to the website’s strong professional profile and credibility among its readers.