Advertising on the Norwegian Defence Association Website
A Platform for Decision-Makers
The website of the Norwegian Defence Association is a leading platform for analysis, commentary and news related to Norwegian defence and security policy. Its content is widely read by individuals who participate in, or influence, decision-making processes within the defence sector.
Download a brochure about advertising on the Norwegian Defence Association’s website here:
Our readers and subscribers include:
• senior officers and professionals within the Norwegian Armed Forces
• politicians and political advisers from across the political spectrum
• Members of Parliament and parliamentary staff
• researchers and analysts specialising in defence and security policy
• journalists and commentators
• other key stakeholders in the defence and security community
This makes the Norwegian Defence Association’s website a highly targeted channel for organisations wishing to reach decision-makers and influencers in the Norwegian defence sector.
Advertising Formats
Top Banner – Front Page
The Top Banner is placed at the top of the front page of www.forsvarsforeningen.no, which is the main entry point to the website.
The front page presents the most recent articles as well as selected content from the magazine Norges Forsvar and other relevant sources. This is the most visible advertising position on the website.
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Height: yyy pixels
Banner – Front Page
Front page banners are placed in the right or left column, by agreement.
This position provides strong visibility for visitors browsing the front page to explore new articles and analyses.
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Height: yyy pixels
Article Page Banner – Premium Placement
This is a rotating advertisement placed on article pages, where advertisers may reserve:
• 25% of impressions
• 50% of impressions
• 75% of impressions
• 100% of impressions
A key advantage of advertising on article pages is that all articles published on the website are also distributed directly to our subscribers, who have actively chosen to receive content from the Norwegian Defence Association.
This provides advertisers with direct exposure to an exclusive audience of decision-makers and policy professionals.
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Height: yyy pixels
Article Page Banner – Prominent Placement
This is also a rotating advertisement on article pages, with slightly lower exposure than the premium option above, but reaching the same specialised audience.
The placement provides strong visibility in connection with articles and analyses read by key actors within Norwegian defence and security policy.
A Highly Targeted Audience
The Norwegian Defence Association’s digital platforms are not aimed at a broad mass audience. Instead, the website serves a specialised readership with a strong interest in defence and security policy.
For advertisers this means:
• precise targeting
• high relevance
• exposure to individuals who participate in or influence defence-related decision-making processes
Expertise and Insight
The Norwegian Defence Association has extensive experience analysing developments in Norwegian defence and security policy, including defence procurement processes.
The association’s staff and elected representatives have backgrounds from senior positions in the Armed Forces, public administration and Norwegian society more broadly. This contributes to the website’s strong professional profile and credibility among its readers.